![]() ![]() It's just not reasonable to suggest that people drive 50 or 100 or 200 miles (or more!) to get a professional fitting. The suggestion to "only go pro" is great if you're in a major city like New York, but lots of people are far from major metropolitan areas. While the "traditional" lingerie industry always recommends seeking out a professional bra fitter at a boutique, it's worth noting that 1) this recommendation is in the best interests of boutiques and 2) not every person has access to a lingerie boutique (or a Nordstrom). ![]() For this article, the review is split into two parts: 1) a review of the app and 2) a review of the lingerie.īefore I get started, let me just say that I do like the idea of being able to handle all your bra fitting at home. Despite many people's best efforts, it's hard to set anything approaching strict rules around something as subjective as bra fit. Even when you know your preferred size, changing brands or styles could mean wearing another size. So much of bra fitting is "fuzzy." There's no single formula that works for every body. I confess, I felt a bit skeptical about the whole app fitting process. ThirdLove's bra selection includes balconette, plunge, and t-shirt styles in both regular cup sizes and "half cup sizes." The company also offers a limited selection of loungewear/daywear. It's a virtual fitting and shopping experience, requiring no person-to-person interaction at any stage in the process. Their app sizes you using image recognition technologies and then recommends bras from their in-house collection for purchase. ThirdLove is explicitly about disrupting the traditional approach to lingerie, removing both brick-and-mortar boutiques and mainstream brands from the lingerie shopping experience. This is the gap ThirdLove is attempting to fill. Furthermore, the rise in mobile technology has created another gap, particularly for brands that have opted not to create apps or mobile-friendly websites. ![]() The lingerie industry's almost glacial response to online marketing (and their larger resistance to technological integration overall) has created a void that many other companies are all too eager to fill. Heck, many people even prefer to buy things online. While that kind of posturing may sound endearing to their other soon-to-be-obsolete peers, there's an entire generation (and, very shortly, two or three generations) who is accustomed to buying things online. Every season, I speak to brands and retailers at lingerie market that are proud of not having a website, email list, or social media prescence (often with the refrain, " Our customers aren't online"). Just yesterday, I read an article on The Lingerie Journal waxing poetic about the "good old days" of pre-internet retail. The lingerie world has always been resistant to change and reluctant to adopt new technologies. Despite numerous (and overwhelmingly positive) features in publications like Fast Company, Refinery29, The Business of Fashion, and Vogue, the intimate apparel industry has had a notably cool response to these new companies. and Adore Me) that have taken the worlds of tech and fashion by storm. To prevent chafing, the closure should be covered so that it's invisible to the skin.ThirdLove is one of several lingerie startups (the others being True & Co. When there's a lot of difference between band size and bust size, it's difficult to pull on a bra that's suitably sized in the band, so most C/D/DD bras have a front or rear closure. ![]() Many A/B bras are designed to pull over the breasts. Larger breasts require broader, non-stretchy straps. Straps support the weight of the breasts by cantilevering it off the shoulders, much like a suspension bridge. May also contribute to the overall support of the bra. Stiffening components underneath the breast hold it up and provide shaping. Many bras use a combination of compression and encapsulation to support breasts. The shape of the cup, and the way it's built into the bra, limits movement of the breasts. Reduces the amount of bounce, but may produce a “uniboob” appearance which some women object to.Įncapsulation is another method of reducing bounce, encapsulation typically uses molded, often semi-rigid cups to contain the breasts. Compression uses elastic support fabrics to hold breasts closer to the body. ![]()
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